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The moment when Calivita entering the Romanian market was very difficult. Entire generations of Romanians were hit hard by a so-called “transition”.
The transition from a centralized, autarchic and terribly underperforming economy to a market economy was difficult. It was done with many hesitations and steps back, with catastrophic results on the standard of living of the population.
The lack of coherent reform measures, doubled by the lack of private capital and a chaotic legislation, caused the large state companies to collapse inexorably. This leaves millions of people on the roads. In order to avoid social disturbances, those sent home were deceived with compensatory salaries, apparently generous, and early retirement, apparently equally attractive.
But inflation quickly wiped out their savings, and the real value of their pensions became derisory.
The community Calivita developed extremely quickly
Millions of educated people, with good professional qualifications, capable and in full activity, found out that society no longer needs them, that they have become useless.
So the offer Calivita it represented an extraordinary opportunity for many of them.
Calivita it offered the possibility of starting a stable business, without the need for start-up capital, it offered a verified and efficient know-how. But what mattered most was the fact that it offered them the recognition and appreciation of their human and professional value.
Quickly, I witnessed incredible growth. In just a few years, a dynamic and strong community was formed of people very diverse in age and professional background, but who shared the same values Calivita.
From the beginning, the diversity of the community members Calivita it was big.
They were simple consumers of products, driven by the desire to have a healthy lifestyle or who had various ailments and had received prescriptions containing supplements from their doctors. Calivita.
Then, there were many members who had jobs with sub-mediocre salaries and who were trying to supplement their income to face the daily challenges.
Finally, there was a very solid nucleus of people with an entrepreneurial spirit. They had noticed the opportunity Calivita and those who got involved body and soul in this business quickly came to earn monthly amounts that they had never dared to dream of.
It wasn’t always easy
Calivita Romania has become an important and respected player on the direct sales market. It came with an offer of high quality food supplements and a particularly attractive business offer.
Of course, things did not always go smoothly. With the accession to the European Union, new horizons opened up, salaries increased rapidly. The competition was getting stronger. Then, the financial crisis hit consumers’ budgets hard, making our lives more difficult. It was also added the appearance of something that today we call with a general term social media, which changed a lot the way of information and then the way of consumption of consumers. At first glance, these changes in consumer behavior had very little, if anything, to do with direct, person-to-person sales.
But flexibility and adaptability a Calivita to the new market conditions contributed to the understanding and internalization of the new business conditions.
All these changes helped us to better understand the expectations of our customers. Let’s anticipate market changes and permanently adapt our marketing, communication and sales strategies. All this made any difficult moments, such as the terrible covid-19 crisis, to be successfully overcome.
The community Calivita it is a dynamic one
Calivita is a company oriented towards its customers. Whether we are talking about simple consumers, those who use collaboration with us to supplement their own income from the basic activity or independent entrepreneurial partners who develop their own business in partnership with Calivita.
We try to understand the needs and expectations of each segment, quickly offering them solutions adapted to these needs.
Hence the diversity of community members Calivita it is remarkable. Because we are able to offer answers according to the expectations of each member.
And this is not only valid when it comes to communication and marketing, it is valid for the entire offer of the company, from that for simple consumers to strategic partners.
Thus, consumers eager to benefit from exceptional quality products at a fair price represent an important segment of this community.
But most of these consumers take the next step in integrating into a community with a healthy lifestyle, recommending our products to their loved ones. Calivita rewards them with generous bonuses that significantly reduce the purchase price for subsequent purchases.
strategist Calivita is to provide everyone with the necessary information, adapted to their needs
Many members take advantage of the opportunities offered to supplement their income in addition to their basic jobs, in a very pleasant way and without significant effort. After all, recommending to your loved ones some products that you have tried and fully appreciated is not difficult at all. And this becomes even more motivating with the introduction of the new Fast Track system. This one brings you from the side Calivita an immediate reward of 20% of the net value of purchases made following your recommendations by new members.
In the community Calivita active people are starting to be found, with excellent jobs, but who want to escape from the constraints of extremely intense and stressful jobs. But they can also be found in the values and the natural and healthy lifestyle of the community Calivita.
The number of therapists and doctors who rely on our products to offer the patients they treat the best adjuvant products or as support in the treatment of certain conditions is also remarkably high.
Finally, a particularly important category is represented by those with an entrepreneurial spirit, who want to start a business on their own but without having a significant start-up capital.
strategist Calivita is to provide all these groups with the necessary information, adapted to their needs.
Offer Calivita it also contains a very wide range of courses. From professional presentations of the benefits of consuming products, dedicated to those who want to have a healthier lifestyle, to conferences held by prestigious doctors for a professional audience of therapists and doctors.
For those who want to develop their personal skills, we offer online personal branding courses, marketing and communication, up to business conferences held by the company’s best partners and professional trainers.
What does the future hold for us?
All these things make the offer Calivita to be as fresh and attractive after almost 30 years. Even though the structure and expectations of customers have changed so much, and the Internet and social media have completely reshaped the business environment.
But values and professionalism Calivita as well as people’s desire to live better and healthier and to be part of a community with common values, composed of people willing to help each other, all these have remained the same.
The correct answer to this question represents a real challenge, especially in the delicate times we live in.
We can intuit that the succession or even the overlapping of different crises will continue, as is already happening. But it is more useful to see the glass half full. The experience of almost three decades in managing the effects of various crises makes us very optimistic.
In every crisis there are winners and losers, even in the most affected areas. In retrospect, it can be seen that the victors had the necessary openness to understand what was happening around them and they reacted quickly to the changes in the environment.
Beyond all the current and future crises, people want more and more to have a healthy lifestyle, as green and sustainable as possible. To consume natural, certified products, to be part of a community with common values.
The good news is that we are in the right economic segment to face the challenges of the future. The desire to live better and healthier will still remain at the top of the priorities. That’s why so many people join the community Calivita every year.
And for those who want to develop a stable, high-performance business that perfectly blends with their values and lifestyle, we have all the necessary tools and skills to support them and offer them the best solutions.
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